Born out of Amsterdam and London, the online streetwear store Faux Swag is announcing on Wednesday 23rd February 2022 the release of its first collection of vibrant, moody, sustainable clothes.

Whilst working in the tech industry for big named companies like Shopify, InVision, Dell & - and being true introverts - the co-founders & designers James Butler & David Notté decided to create a brand that showcases personality whether behind a Zoom call in a pandemic or out in the world.

Founded by British & Dutch duo James Butler and David Notté, Faux Swag is dedicated to providing statement clothing created in a sustainable way.